Craig Baker.Practical Technology Consulting
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Black November: R2,500 website · ends 30 Nov

Systems thatrun the work.So you can runthe business.

I design and build the workflows, integrations and custom tools that take admin off your team, built around how your business actually runs.

Most consultants hand you a report. Most developers build exactly what you asked for. I do both: work out what you need, then build it.

Craig Baker
Craig Baker, Johannesburg

15+ years building business systems

Built for a national courier network, a property firm, a payments startup and a multinational distributor.

What I build

Pick one to see what changes for your team.

Before

  • The same report pulled together every Monday
  • Details copied from email to spreadsheet to invoice
  • Follow-ups that happen when someone remembers

After

  • The report builds itself
  • Details entered once
  • Follow-ups go out on time

Process and workflow automation

Cut the manual admin and repeated steps that slow your team down.

How I do this

Before

  • Every product forces a workaround
  • The workarounds become the process
  • A big build feels too risky

After

  • A small custom core where it matters
  • Existing tools adapted around it
  • Value delivered stage by stage

Custom systems and web apps

When off-the-shelf doesn’t fit your business, I design and deliver focused custom systems, web apps and operational tools, usually by adapting existing pieces rather than building everything from scratch.

How I do this

Before

  • Customer details typed into three systems
  • Exports and imports by hand
  • Numbers reconciled at month-end

After

  • Tools update each other
  • One current version of the truth
  • Connections documented, not a mystery

System integrations

Your CRM, billing, email and spreadsheets should share information automatically.

How I do this

Before

  • Figures spread across systems
  • A morning lost to the monthly report
  • Dashboards nobody trusts

After

  • One view, updated automatically
  • The measures that matter
  • Every number traceable

Reporting and dashboards

Turn scattered data into clear, trustworthy reporting.

How I do this

Before

  • Hype, or advice too vague to use
  • Fear of an expensive pilot
  • Hours of drafting and sorting by hand

After

  • AI only where it pays back
  • A small, measurable pilot first
  • Drafting and sorting handled

Automation and AI opportunities

A grounded look at where AI and automation can genuinely save time in your business, and, just as importantly, where they aren’t worth it.

How I do this

Before

  • Vendors pitching what they sell
  • Quotes you can’t compare
  • Developers nobody is checking

After

  • A plain-language view of the options
  • Build, buy or fix, decided on the facts
  • Someone senior checking the work

Technology strategy and tool selection

A senior technology translator on your side.

How I do this

Before

  • Slow and hard to update
  • A monthly hosting bill
  • Plugins that need constant patching

After

  • Fast on any phone
  • Edit it yourself
  • No monthly hosting for most sites

Website design and development

A site that reflects your business properly, loads fast, and lets you update content yourself.

How I do this

Systems still running

Across very different businesses. Open a line to see what changed.

PaymentsCustom purchasing, post-sale and logistics tools, there since before the first sale.0 support calls to buy

Before

A product no standard online shop could sell: a specific buying journey, mandatory post-purchase steps and multi-stage logistics.

Now

support calls needed to buy, resize and receive
0
launch, then grown through funding rounds, marketing and bank activations
2025
Read the case study
PropertyOne platform for the whole tenant lifecycle.~400 applications a month, same day

Before

Applications missed or delayed. Leases stuck in email threads and spreadsheets. Tenants unhappy with response times.

Now

rental units
~3,000
applications a month, picked up the day they arrive
~400
maintenance requests a month, reviewed same day
~500
Read the case study
Courier & distributionWorkflows for a national courier network and a multinational distributor.10+ years building these

Before

Operations that standard software didn’t fit, so the workflows and online interfaces were built around how they actually run.

Now

years founding and running Kusasa, the company behind Saleboat CRM
10+
More about Craig
WebsitesFast sites owners can edit themselves, from portfolios to new brands.R0 monthly hosting, most sites

Before

No dedicated website, or one that was slow, out of date and hard to change without a developer.

Now

monthly hosting for most offer sites
R0
content pages, set up and handed over
Up to 6
See the website offer

What’s the friction costing you?

Re-typing, chasing and fixing mistakes all cost time. Set the sliders to your own business to see what it adds up to.

Your friction, per year

Find out in two weeks

Nothing here is a price. It’s what lost time is already costing your business.

your numbers · assumes 48 working weeks · an estimate, not a quote

Who you’ll work with

Me. I lead every project and stay your point of contact, with a small team behind me for building, testing and data work.

More about Craig →
Built
Over a decade as founder and MD of Kusasa Information Systems, the company behind the Saleboat CRM.
Runs
Brands of my own, so I test the playbook on my own businesses before I recommend it to yours.
Studied
BSc in Construction Management at Wits, so hands-on, real-world businesses feel familiar.
Based
Johannesburg, working with businesses across South Africa. In person where it helps.

What happens next

  1. A free conversation

    No charge and no obligation. If I’m not the right fit, I’ll say so.

  2. A Friction Audit

    Two weeks mapping the work, then a prioritised fix list and a fixed quote. The fee comes off the build.

  3. Built in stages

    A fixed scope for each stage, so you see value early and never face an open-ended bill.

What clients say

“Craig really understood exactly what I wanted and executed it perfectly… He answered all my questions knowledgeably with the greatest of patience.”
Judy, Virtually Anything
“Craig and his team were professional, responsive, and easy to reach throughout the entire project. They resolved every issue promptly, brought my vision for the website to life, and I would gladly recommend them.”
Oliver, Independent visual artist

Have a process that should work better?

Start with a free first conversation. You’ll speak to me directly, and get an honest view on whether it’s worth fixing and what it would take.