Craig BakerPractical Technology Consulting
Menu

Who I help

I work with business owners, teams and growing organisations across South Africa who need clearer workflows and better use of technology, without unnecessary complexity. The common thread is operational friction, not a particular industry.

Growing businesses feeling the drag

When a business grows, the manual processes that worked at ten people start to buckle at thirty. I help find where the drag is and design workflows that scale with you.

Founders who know things are inefficient

You can see that work is slower than it should be, but you are not sure what to build or buy. I translate that gut feel into a clear, practical plan.

Teams stuck with disconnected tools

You have good software for each job, but nothing connects, so people spend the day moving information by hand. I connect what you already have.

Businesses with a genuinely specific process

When off-the-shelf software would force painful compromises, I design focused custom systems around how your business actually operates.

Sectors I have worked across

The approach is the same whatever the industry: understand the work, find the friction, design a better way through. Recent work has included:

  • Courier, logistics and distribution
  • FMCG and consumer-goods wholesale
  • Property and real estate management
  • Retail and eCommerce
  • Payments and financial services
  • Professional services
  • Startups building a credible tech stack